At this time the “double F” is designed by Karl Lagerfeld with the meaning of Fun Fur.
In 1997, the creativity of Silvia Venturini Fendi, the creative director for accessories, leads to the successful FENDI Baguette.
On October 19th 2007, FENDI is the protagonist of a unique world event: it is the first luxury house to stage a fashion show on the Great Wall of China.
In 2010, the concept for the Fan di FENDI fragrance is inspired by the buckle of the Baguette and the Peekaboo, born in 2009. The story continues with the launch of L’ACQUAROSSA in 2013 honouring the FENDI’s roman roots.
In 2013 the roman house announces its will to sustain and give value to the Italian historical heritage and cultural patrimoine, by being sole patron for the restoration of the Trevi Fountain through the initiative called FENDI for Fountains.
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