Since its creation in 1935, Lancôme has been THE women’s brand par excellence. Today, more than ever, ultra-femininity, emotion, magic and beauty are at the very heart of Lancôme’s DNA. With an intense, vital, optimistic brand statement: to make women’s life even more beautiful with Lancôme.
To express its unique notion of beauty, Lancôme has selected ambassadresses rich in conviction and emotion – Julia Roberts, Kate Winslet, Arlenis Sosa, Penelope Cruz, Emma Watson to name a few. Women who are beautiful, at ease in their own skins, who love life, who smile at life and express a radiant and confident beauty. A beauty that is also modern, multi-ethnic and full of life. A beauty à la française.
Lancôme has always been ahead of its time, visionary ever since its creation. From Niôsome to Visionnaire and Génifique Yeux Light Pearl™, from Rouge in Love to Hypnôse Star, from Magie Noir to La Vie Est Belle. A brand ahead of its time through its science, but also through its understanding of women’s emerging needs and beauty desires.
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