Shakira‘s fragrance brand captures her essence. It is a reflection of who she is. A personality that comes from: a fusion of seduction and mystery.
This fusion is the consequence of her seductive, Oriental side: hypnotic, exotic and rich contrasted with the Hot Latino side of her character: sexy, strong and passionate. This unique conceptual positioning reflects Shakira’s essence and her trans-cultural appeal. Shakira’s fragrance brand aims to be the perfect embodiment of Shakira herself: irresistible, magnetic and full of energy.